We work with boards, iwi and mission-driven organisations to cut through noise and shape public conversation about topics that matter.
Clear strategy, sharp messaging and campaign design aligned to your kaupapa.
Positioning, media outreach and spokesperson prep — from press release to prime-time.
Speeches, op-eds and executive commentary that carry conviction.
Submissions, ministerial briefings and coalition advocacy that moves decision-makers.
Te Tiriti-grounded advocacy, supporting iwi and Māori organisations to lift indigenous voice.
Stakeholder and government engagement that builds trust and social licence.
Audience analysis and issue research to test how your kaupapa lands.
Multi-channel storytelling that turns strategy into public momentum.
Strategic content planning with platform management that strengthens reputation and engagement.
"Ehara taku toa i te toa takitahi, engari he toa takitini."
My strength is not that of one, but the strength of many.
Sparks Consulting brings together strategy, advocacy and communications to help leaders perform in complex moments.
Led by Sarah Sparks, we combine policy insight, media instinct and Te Tiriti-grounded practice to advance your kaupapa.
Sarah is a member of PRINZ — the Public Relations Institute of Aotearoa. New Zealand.
Small, senior teams. Close to the decision. Relentless about the outcome.
Commentary, columns and panel appearances across NZ Herald, RNZ, TVNZ and Sunday Star-Times.
"Māori wards are not, as some claim, a dilution of democracy. They're about sitting in unity at the top table, enshrining the rights indigenous people are granted under Te Tiriti o Waitangi."
Sunday Star-Times · Opinion
"Trust in government institutions is in stark decline in many parts of the world. The wellbeing of our collective is at stake if trust is threatened, diminished or destroyed."
Sunday Star-Times · Opinion
"Standing up for what you believe on the steps of Parliament is a civic duty. But we must recognise the current societal split and protest action in Pōneke as a tohu — a sign."
Sunday Star-Times · Opinion
"The leadership of wāhine Māori shines a light on the values that should guide us through the uncertainty of the year ahead — leading the way with principles, not politics."
Sunday Star-Times · Opinion
Kaupapa we've carried from rural localities to newsrooms to the world stage.
Communications and advocacy support for a kaupapa aMāori hauora research series — shaping how the findings landed with media, officials and communities.
Read the report series →
Spokesperson preparation, media strategy and rapid-response commentary through Waitangi Tribunal proceedings — keeping the kaupapa clear under national scrutiny.
See the coverage →
Taking indigenous rights advocacy from Aotearoa to the international stage, with messaging and positioning built for a global audience.
View the thread →10 Google reviews
"Thank you, Sarah, for the outstanding work you do on our behalf. It is vital that journalists and media understand the importance of our mahi, and you have gone above and beyond to truly grasp what we do. Your specialised advice and guidance have ensured our communications are clear, accessible, and succinct, helping us reach the communities who need this information most. We deeply appreciate your commitment and expertise."
"I've had the privilege of working with Sarah over the past couple of years across both media consulting and high-level government advocacy, and I can honestly say she is one of the most impressive professionals I've encountered in this space. What sets Sarah apart is her rare combination of sharp strategic thinking and genuine warmth. Her media connections are exceptional, and she knows exactly how to navigate complex government advocacy landscapes with both confidence and finesse. Every engagement felt considered, proactive, and tailored, never cookie-cutter."
"We have been involved in an extremely challenging research project concerning systemic bias and the NZ Police. Sarah has been central to the process of sharing our findings with a range of audiences. Her practical and yet highly strategic advice and her management of our interactions with a range of media and audiences has been impressive. She has become a critical member of the team and has done an outstanding job."
Short commentary on Aotearoa politics, media and public conversation. No noise.
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